November 2011 Archives
November 3, 2011
The real winner of the Ironman Lottery
Ironman recently rolled out their 2012 Ironman Lottery promotion. For $40 you can have a chance to win one of 100 slots into the 2012 Ironman Triathlon. Tack on another $50 to that and join the Ironman Passport Club and your odds have just now doubled. If you have completed more than a dozen Ironman races including races in 2010 and 2011, and have already signed up for a 2012 Ironman race, then your odds look even better as 100 additional slots are up for grabs for that pool of athletes. Of course if you win, you still have to pay the $750 race entry fee.
Let's do some math. Over 7000 athletes typically sign up for the lottery as per an official press release. That alone equates to more than $280,000 in revenue. That figure is four times greater than the budget of this year's Great Floridian Triathlon!
Let's assume that 4,000 of the 7,000 lottery applicants opt to join the Ironman Passport Club. I'm certain the actual number is greater but I could not find any statistics on the Ironam Passport Club membership. That adds an additional $200,000 to the pool, bringing the total lottery revenue close to a half million dollars. Not bad for a non-event!
It should not come as a surprise who the real winner is in the Ironman Lottery!
Let's do some math. Over 7000 athletes typically sign up for the lottery as per an official press release. That alone equates to more than $280,000 in revenue. That figure is four times greater than the budget of this year's Great Floridian Triathlon!
Let's assume that 4,000 of the 7,000 lottery applicants opt to join the Ironman Passport Club. I'm certain the actual number is greater but I could not find any statistics on the Ironam Passport Club membership. That adds an additional $200,000 to the pool, bringing the total lottery revenue close to a half million dollars. Not bad for a non-event!
It should not come as a surprise who the real winner is in the Ironman Lottery!
